Promote Your Exhibit
Make the most of your World of Asphalt exhibit with free promotional tools, attendee outreach programs, visibility opportunities, sponsorships, and other resources designed to help you attract more buyers before, during, and after the show.
FREE BRANDED SHOW GRAPHICS TO MARKET YOUR BOOTH
Exhibitor Marketing Kit
Get a head start on your exhibitor marketing efforts. Download free promotional resources, including branded graphics, banners, and email templates, so you're ready to invite customers and prospects when registration opens this October.

INVITE YOUR NETWORK WITH CUSTOM PROMO CODES
Customer & Dealer Program
Invite your valued customers to the show through our Customer and Dealer Program, which offers them with the best available attendee rate ($79). Both options offer the same rate for your contacts:
This program will start when registration opens in October.
Option 1: Register Customers on Their Behalf
Purchase attendee badges directly for the customers and dealers you want to invite.
Option 2: Share a Personalized Promo Code or Registration Link
Share your exclusive discount code and let them complete their own registration.
Get More Impressions in The Exhibitor Directory
Online Directory Upgrades
Increase your visibility before, during, and after the show with enhanced online listings and featured placement opportunities designed to drive awareness and attendee engagement.
*View and manage your existing directory listing in the Exhibitor Resource Center.
Tell Your Story and Connect With Industry Media
Public Relations and Media Services
In-Booth Press Conferences
Host a 30-minute event to share product launches, company news, or major announcements.
One-on-One PR Consultations
Meet virtually with our public relations team for guidance on planning and maximizing your media outreach before, during, and after the show.
Quick Pitch Showcase
Sign up to deliver a three-minute presentation directly to media at the show.
Public Relations Guide
Free for exhibitors! Sharing best practices and media strategies to help you get the most from your public relations efforts.
*PR consultation scheduling and the Public Relations Guide are available through the Exhibitor Resource Center
KEEP YOUR BRAND TOP OF MIND WITH ATTENDEES
Sponsorship & Advertising
From branding and digital advertising to attendee engagement opportunities, sponsorships help you connect with buyers and maximize your presence before, during, and after the show.
Create More Opportunities for Social Media Exposure
Social Media Engagement
Keep your exhibitor profile current and engage with the World of Asphalt community on social media to increase visibility and create opportunities for event coverage.
- Tag the official World of Asphalt social pages in your pre, during, and post show promotion to increase your chances of being seen!
- Keep your exhibitor profile up to date so attendees can easily find your company
- Promote product demos, giveaways, and booth activities for potential social media coverage
- Engage with World of Asphalt social channels before and during the show





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