PUBLIC RELATIONS SERVICES
A variety of resources for exhibitors to assist in actively promoting their company’s presence at World of Asphalt to the media.
PRESS CONFERENCES & QUICK PITCH SHOWCASE
World of Asphalt exhibitors can engage with the media during the show by hosting a press conference or participating in the Quick Pitch Showcase.
Press Conferences
Exhibitors can host a press conference in their booth or a meeting room during World of Asphalt. Press conferences are strictly limited to half-hour slots and must cover a new product, service, solution, or unveil a significant update. Press conferences held in exhibitor booths are free of charge. Press conferences held in meeting rooms require a room reservation fee and must be approved through the meeting space request page. Meeting space rental applications and press conference applications will be available in Fall 2026.
Quick Pitch Showcase
The Quick Pitch Showcase is a special press event held during the first day of World of Asphalt. It is geared to newer exhibitors and those who may not have new equipment or updates to share but are looking to connect with media members. Each exhibitor is given three minutes to pitch to the media during a luncheon. Exhibitors also have the opportunity to leave business cards, press kits and other materials in the newsroom. Spots are limited and require a $100 reservation fee. Quick Pitch Showcase applications will be available in Fall 2026.
BI-WEEKLY EMAIL UPDATES
World of Asphalt sends bi-weekly email updates to exhibitor public relations contacts leading up to the show. These emails are available for representatives working on behalf of exhibiting companies and will start in Fall 2026. The updates include key information including:
- Updated registered media lists
- Template press releases on a variety of topics and themes
- Information on how to access the Exhibitor Resource Center
- Reminders on upcoming deadlines for press events
- A link to the online press hub where exhibitors can upload press kits and releases for media to access
If you aren’t receiving these emails and would like to be added to the distribution list, please email Mary Stratton at mstratton@aem.org.
ONE-ON-ONE CONSULTATIONS
To help you prepare your public relations strategy and plan leading up to, during, and after World of Asphalt, our public relations team is available for one-on-one virtual meetings. Links to set up these consultations can be found in the Exhibitor Resource Center or in the bi-weekly emails.
PUBLIC RELATIONS GUIDE
World of Asphalt provides a public relations guide for exhibitors to help them understand strategies they can use to get the most out of their public relations efforts at the show. Questions on these strategies and other World of Asphalt public relations efforts can be directed to the media contacts.